TV Commerical Video Project
Television commercials make their way into our living rooms every day. In many ways, they represent the best of videography, they convey their message clearly and persuasively in thirty seconds or less.
The key to a successful commercial spot is to make sure that the viewer receives the message.
While some commercials are loaded with lots of shots to speed up the excitement, most commercials average 15 to 20 shots. Counting the number of shots will give you an indication of pacing.
Most commercials are 30 seconds.
For ideas watch commercials on TV, think about an upcoming activity,
about a product you are really interested in, or a message to stop smoking.
This project involves planning, writing, videoing, editing, and finishing a 30 second commercial for TV. This video will advertise an event, sell a product, or be a Public Service Announcement.
• A school play, concert, or dance.
• Sell a soft drink.
• Quit smoking.
• Don’t Drink and Drive.
• Ask for a date.
• Eat at a local restaurant.
• Buy a clothing product with school mascot on.
• Sell a service you can provide.
Things to remember
If using music, be selective, you only have 30 seconds for the commercial.
Before starting the commercial answer the following questions about your commercial.
Create either a storyboard or script (see Big Bucks Loto example) of your commercial
You must include the action and camera shots used for each shot.
Collect any props needed, gather background music, sound FX , etc.
Check location for shoot, and begin shooting.
Edit your commercial
Big Bucks Lotto example of Shot List
Big Bucks Lotto begins with a woman who is facing a typical Monday workday. As the commercial progresses, she discovers that she has won the lottery, and so no longer needs to worry about going to work that morning.
|1. Est. of rain and window.||1. SFX Rain|
|2. CU of cat lapping up milk.||2. SFX Cat purring|
|3. CU of clock pendulum.||3. SFX Clock|
|4. MS fireplace||4. SFX Fire burning|
|5. ECU clock radio||5. VO: (radio announcer) Welcome to another rainy Monday morning. If you're just getting your day started, you might think about allowing some extra time during rush hour traffic. Incoming calls have indicated fifteen to thirty minute delay on business loop 80 and the 24 express cut-off. We'll keep you posted on delays and weather conditions the 24 express cut-off. We'll keep you posted on delays and weather conditions throughout the next half hour, so stay tuned.|
|6. CU woman's face, opening eyes|
|7. MS sitting up in bed/rollers in hair|
|8. MS turning towards radio/ legs on floor|
|9. MS reaching for glasses/ putting on|
|10. POV Blur to focus on lotto ticket next to radio|
|11. MS grabbing ticket, smiling, laughing and kissing the ticket.|
|12. WS turning off radio/ laying down|
|13 CU lady snuggling in pillow||13. VO: Big Bucks Lotto.|
|14. WS of room|
|15. GPX Keyed: The perfect cure for those Monday||The perfect cure for those Monday|
|morning blues!||morning blues.|
|GPX Keyed: Play Today||Play today.|
Key to Abbreviations
ECU Extreme closeup
MS Medium shot
WS Wide shot
POV Point of view
EST Establishing shot
SFX Sound effects